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branding

rayad

RaYad is more than just a coaching brand; it's a beacon of guidance for young individuals transitioning from university to early careers. Rooted in the Arabic word "رجاد" meaning "Reaper," the branding embodies the transformative journey of harvesting inner potential. Every aspect, from the logo featuring an ear of wheat to the carefully curated color palette, was thoughtfully crafted to reflect this mission. The warm, earthy tones evoke the hues of a beautiful harvest, while the "Y" in RaYad hints at the Arabic letter "ج".