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branding

paula scher

This project focuses on crafting the visual identity for renowned designer Paula Scher. Inspired by Paula's bold typography and signature color palette, the design features a distinctive logotype and complementary stationery items, including business cards, letterheads, and envelopes. By capturing Paula's dynamic creativity and unconventional spirit, the visual identity celebrates her enduring influence and sets the stage for a cohesive and impactful brand presence.