branding
olivia rodrigo
The Olivia Rodrigo Depliant project aimed to encapsulate the essence and evolution of Olivia Rodrigo as an artist. Inspired by her use of butterflies as visual elements, the unique fold of the depliant transitions from resembling a worm to transforming into a butterfly, mirroring Olivia's metamorphosis and growth.
Embracing her existing branding with subtle tweaks, the depliant captures Olivia's personality while introducing her to audiences unfamiliar with her work. Designed to provide insight into who Olivia Rodrigo is and to evoke discovery and understanding, the depliant serves as a gateway to her artistry and identity
outside
inside
