full project
orangina advert game
Introducing "Pulp It Up," an innovative advert-game created for Orangina to enhance their brand image and product visibility. Players are invited to experience exhilarating skyfall and sky jump adventures set within the iconic Orangina bottle. The game aims to immerse users in a dynamic and memorable journey, fostering brand recognition and affinity through interactive entertainment.
"Pulp It Up" showcases a lively logo and dynamic posters for Orangina. The logo's vibrant colors and typography capture the brand's playful spirit, while the strategically placed posters reinforce Orangina's refreshing image with catchy slogans and dynamic visuals.
Central to the game's appeal are four charming characters, each embodying a unique Orangina flavor profile. Pio, the protagonist, exudes curiosity and adventure, symbolizing the signature orange flavor.
Pia represents the tangy allure of red orange, while Pipo embodies the refreshing blend of cocktail flavors. Pip adds a zesty touch, embodying the essence oflemonade.
"Pulp It Up" establishes a vibrant presence exclusively on Instagram, captivating followers with dynamic content. Engaging posts featuring game highlights, character spotlights, and behind-the-scenes glimpses drive excitement and anticipation. A captivating trailer showcases gameplay footage and narrative snippets, enticing users to explore the thrilling world of Orangina's "Pulp It Up" adventure.
